Privacy Policy

Last Updated: May 2025

At Wind Rush Shop (“we,” “us,” or “our”), your privacy is as important to us as the perfect wind conditions are to your watersports adventures. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website storessurfboards.com or make purchases from our watersports equipment store.

1. Information We Collect

To provide you with the best shopping experience for kiteboarding and hydrofoil gear, we collect:

• Personal Information: When you make a purchase, create an account, or contact us, we collect your name, email address, shipping address, phone number, and payment information.
• Order Details: Information about the products you purchase (kites, boards, harnesses, etc.), order value, and shipping preferences.
• Technical Data: IP address, browser type, device information, and how you interact with our website to improve your shopping experience.
• Communication Records: Any correspondence you have with our rider-support team.

2. How We Use Your Information

We use your data responsibly to:

• Process and fulfill your orders for watersports equipment
• Provide customer support and respond to your inquiries
• Improve our product offerings and website functionality
• Send order confirmations, shipping notifications, and service-related communications
• Prevent fraud and enhance the security of our services
• Comply with legal obligations

We never sell your personal information to third parties for marketing purposes.

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: To securely complete your transactions (credit card processors, PayPal)
• Shipping Providers: To deliver your kiteboarding gear worldwide
• Service Providers: Companies that help us operate our business (website hosting, analytics)
• Legal Authorities: When required by law or to protect our rights

All third parties are contractually obligated to protect your data and use it only for the services we specify.

4. Data Storage and Security

We implement industry-standard measures to protect your information:

• 256-bit SSL encryption for all data transmissions
• Secure servers with restricted access
• Regular security assessments
• We do not store complete payment card information on our systems

Data is stored primarily in the United States but may be processed in other locations where our service providers operate.

5. Your Rights and Choices

As a valued member of the Wind Rush community, you have the right to:

• Access, correct, or delete your personal information
• Opt-out of marketing communications
• Restrict or object to certain data processing
• Request a copy of your data in a portable format
• Withdraw consent where processing is based on consent

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies and similar technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and improve performance
• Provide personalized product recommendations

You can control cookies through your browser settings, but disabling them may affect your shopping experience.

7. International Data Transfers

As we serve watersports enthusiasts globally (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure adequate protections are in place for these transfers.

8. Children’s Privacy

Our website and services are not directed to children under 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy occasionally to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a new “Last Updated” date.